How to Build a Successful eCommerce Business
When was the last time you visited a website? If it’s been a while since you’ve checked out a website, then chances are you probably aren’t going to buy anything from it. That’s because most people nowadays prefer using their phones over desktop computers to browse the web. And if they do decide to make a purchase, it’s usually from a smartphone. So, if your website isn’t mobile-friendly, then you’re missing out on a lot of potential sales. In fact, according to Google, only 43% of searches performed on smartphones result in purchases compared to 81% on desktops. So, if you want to increase your conversion rate, then you need to make sure that your site is optimized for mobile devices. To achieve this, you’ll need to check that your website loads fast on both desktop and mobile browsers. You can use Google’s PageSpeed Insights tool to test how well your website performs. Choose the right payment method If you’re planning to sell products online, then you’ll have to choose whether ...